In this Issue:
Topic of the Month: "Why a Niche Board? Why this Niche Board?"
Article: Cycles
This Issue's Cartoon!
Topic of the Month: Why a Niche Board? Why this Niche Board?
I spend all day every day talking with hiring authorities at various contractors around my region of the U.S. Many of them work with EngineeringDesignJobs.com already and don’t need to spend their time listening to me explain how our site can serve them.
But on occasion, I still meet executives who haven’t worked with us yet. When I speak to them, I am asked – frequently - a version of the following question: “Why would EngineeringDesignJobs.com benefit me – and my company - more than any other job board?” And what that question means is, “Why is your specialty, niche job board a better investment of my money and my advertisement than a giant, generic job board?”
A fair question that deserves a thorough answer. So, here is the thorough answer I provide.
The first thing I say is this: “Top engineering professionals like you are busy. You can’t waste your time on generic boards; using a niche site like EngineeringDesignJobs.com allows you to review jobs quickly. Our site houses over 2500 active, current jobs representing not only the largest companies but also the best companies to work for in the industry. We attract the top talent in the engineering/design industry. Research proves that, in fact, across all industries, niche boards always attract the top talent.”
And what do new, potential client companies say to me when I say that? They say, “tell me more.” So I tell them more.
Here are other arguments I make, to their benefit:
Because the high profile, general boards target all candidates in all fields, the result is that an overwhelming majority of the candidates using those boards will not be qualified to reply to the engineering positions that my clients post. Simply put, most people are not engineering professionals and therefore will ignore engineering job postings.
On the other hand, when a client posts a need to EngineeringDesignJobs.com, a high percentage of the candidates using that niche board will be qualified for the position or at least conversant in the language of the posting.
As a result, even if the niche board has a small fraction of the traffic of the high profile, general board, (which tends to be the case), the number of qualified candidates using the niche board will be higher.
Further, if you want to hire just anyone, that scattered approach will work. However, using a niche board such as EngineeringDesignJobs.com will help you by targeting specific candidates from the specific audiences you desire.
Plus, there’s this, a fact that the generic giant boards want you to ignore: where you advertise your job opportunities says a lot about your company and the kind of people you are trying to attract.
If you want to target anyone and everyone, you should use a generalized job board. Do keep in mind you will be sifting through those unqualified candidate resumes and responses for days. If you do wish to carefully place your job opportunities in front of candidates suited specifically to your needs, consider EngineeringDesignJobs.com. Think of it this way: what are your target candidates thinking?
The goal of all job seekers is to quickly secure their next job by effectively marketing themselves to employers. First, large job boards generate more traffic and have more postings to choose from, yes, but they are also overloaded with resumes in their resume database.
What does that mean? Employers that want to look for resumes have to sift through more potential candidates than ever before - making it easy for a qualified candidate’s resume to get overlooked. Niche job boards provide employers with a smaller, more qualified candidate pool.
Not only is this tighter focus beneficial to the hiring authorities because they have fewer resumes to look through without the chaff to discard, it is favorable for the job-seeker because his or her resume will have a better chance of standing out. This attracts thousands of strong candidates to our site … some of those candidates fit your need, and they are eager to hear from you.
Finally, employers on niche job boards are looking for candidates with a specific skill set, and when they find that person, they want to hire them as soon as possible. Because employers have such a specific goal in mind, it is easier for them to fill positions immediately after they discover someone with the qualities and talents necessary to complete the project.
This truth is, of course, an irresistible lure to the candidates who use EngineeringDesignJobs.com as a means of finding the perfect company to help grow and prosper.
Those reasons are the ones I lay before any hiring authority who wants to hear why they ought to advertise their pressing needs on EngineeringDesignJobs.com rather than on a giant job board.
How many did you need to read before you were convinced?
Che Powell
Regional Account Executive
Article: Cycles
In 1723, Antonio Vivaldi wrote a series of four inter-related violin concertos which we commonly call The Four Seasons. Each has its own overriding melody and beautiful if bittersweet themes. Vivaldi’s music reminds us that each year is a cycle.
I walked from my car to the office this morning through a pelting rain and against a brisk wind, a bracing reminder that it’s mid-October and autumn is in firm control of the weather, ending the Indian summer days of September and inviting dusk to come earlier each day. The unraked leaves strewn across my yard at home remind me that each season is part of a cycle.
Human beings are made to understand and even welcome the different stages of each year, and even a full lifetime. We rejoice when babies are born and mourn when we lose loved ones. Everything is cyclical.
What we tell the leading engineering companies in the country is that when they post their urgent positions on our website we will provide them with access to the exact product that they need. You, of course, are that product.
So, yes, the shocking downturn and alarming volatility we see on Wall Street and the harm it does to our retirement accounts and investments and our faith in the system is painful to acknowledge and endure.
But this, too, is cyclical. The American economy is fundamentally strong because it relies on the entrepreneurial spirit that still drives American workers to create and want to get ahead and provide for their families. We at EngineeringDesignJobs.com are not blind to the troubles that have hit the economy in fall 2008; far from it; we feel its effects just like you.
The American economy has been lower than this; in fact, ask any grandparent you know who scrimped through the Great Depression, and they will assure you that they looked for work for 48 hours a day in the driving snow.
And the clients we serve and the candidates we meet are not immune to the suffering this downturn has caused. We know that. But sometime in the coming months, we’ll watch as engineering projects start to flourish and demand for talented professionals increases to meet the demands of these projects.
We know this, because we have faith in the American worker and the American desire to work hard and succeed.
So we urge everyone to act with faith that we will rebound. Because we always do. The American spirit guarantees it.
And like everything else, it’s cyclical.
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Happy Recruiting,
The EngineeringDesignJobs Team
